Contemporary Advertising and Integrated Marketing Communications, 14th Edition
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Contemporary Advertising and Integrated Marketing Communications, 14th Edition

by William F. Arens

Business Education Marketing Advertising
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This fourteenth-edition textbook by William F. Arens provides an academic foundation in contemporary advertising and integrated marketing communications for students and readers seeking a structured introduction to these interconnected business disciplines.

ISBN-13 9780071318389 ASIN 0071318380 Views 27 Publisher McGraw-Hill Higher Education Year 2012 Edition 14th Format Paperback Product Group Book Pages 736 Created June 22, 2026 Updated September 22, 2026
About This Book

Contemporary Advertising and Integrated Marketing Communications, 14th Edition presents an academic introduction to advertising and integrated marketing communications.

Written by William F. Arens, the book is designed for readers studying these closely related areas of business and marketing.

Its fourteenth-edition format makes it a current textbook resource for exploring advertising within the broader context of integrated marketing communications.

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