Consumer Behavior & Marketing Strategy, 9th Edition
by Peter Olsen
Consumer Behavior & Marketing Strategy, 9th Edition, connects the study of consumers with the development of marketing strategy. Written for students and readers of business, marketing, and related subjects, it offers a structured textbook foundation for understanding how consumer-focused perspectives inform marketing decisions.
About This Book
Consumer Behavior & Marketing Strategy, 9th Edition, explores the relationship between consumer behavior and marketing strategy.
The book is suited to readers seeking an academic or professional introduction to how consumer-focused thinking informs marketing decisions.
It provides a foundation for studying marketing strategy through the lens of consumers, markets, and purchasing behavior.
With its textbook format, this edition may support coursework, structured study, and broader reference in business and marketing.
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