Advertising Media Planning
by Baron
Advertising Media Planning is a focused resource centered on the role of media planning in advertising. With its emphasis on a core marketing activity, the book may serve students, professionals, and readers seeking a concise introduction to advertising media strategy.
About This Book
Advertising Media Planning is a book about the planning of media for advertising.
It is suited to readers seeking a focused resource on advertising and marketing.
The title positions the book within business-oriented study and professional practice.
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