Management in Marketing Channels (McGraw-Hill Series in Marketing)
by M. Bixby Cooper, Donald J. Bowersox, Michigan State University Dept. Of Marketing And Transportation Admini, D. Lambert, D. A. Taylor
Management in Marketing Channels offers a focused study of management within the marketing channel context. Published as part of the McGraw-Hill Series in Marketing, it provides a business-oriented resource for students, educators, and readers interested in the organization and management of marketing activities.
About This Book
Management in Marketing Channels examines the role of management within marketing channels.
The book is part of the McGraw-Hill Series in Marketing and is suited to readers seeking a structured study of marketing management.
Its subject matter centers on marketing channels as an important area of business and marketing education.
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