Management in Marketing Channels (McGraw-Hill Series in Marketing)
by M. Bixby Cooper, Donald J. Bowersox, Michigan State University Dept. Of Marketing And Transportation Admini, D. Lambert, D. A. Taylor
A foundational textbook exploring the management of marketing channels, distribution systems, and supply chain coordination for business students and professionals.
About This Book
Management in Marketing Channels provides an overview of distribution and channel management principles.
The text covers key concepts in logistics, supply chain coordination, and channel strategy.
Designed for students and practitioners, it emphasizes practical approaches to marketing channel decisions.
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