Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It – The Definitive Guide to Adapting Strategies for Employees and Customers
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Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It – The Definitive Guide to Adapting Strategies for Employees and Customers

by Jason R. Dorsey, Denise Villa

Business Marketing Generational Studies
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Zconomy offers actionable insights for businesses adapting to the expectations and behaviors of Generation Z in the workforce and marketplace.

About This Book

Zconomy examines how Generation Z is reshaping the workplace and marketplace.

The book provides guidance for leaders seeking to adapt their strategies for this emerging generation.

Authors Jason R. Dorsey and Denise Villa draw on research to outline key considerations for engaging Gen Z employees and customers.

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I will be using this book for: