Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Itamar Simonson, Emanuel Rosen
Itamar Simonson and Emanuel Rosen examine customer influence in an age of nearly perfect information. Absolute Value offers a focused business and marketing perspective on how information relates to consumer decision-making and changing marketplace dynamics.
About This Book
Absolute Value examines what really influences customers in an age of nearly perfect information.
Itamar Simonson and Emanuel Rosen explore customer decision-making through the lens of changing access to information.
This book is suited to readers interested in business, marketing, and the forces shaping consumer choices.
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