Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore’s Crossing the Chasm explores one of the central challenges in high-tech business: moving a product from early adopters into the mainstream market. With a focus on marketing, positioning, and sales, it offers a framework for understanding and addressing the transition to broader customer adoption.
About This Book
Crossing the Chasm focuses on the challenge of moving high-tech products from early adopters to mainstream customers.
Geoffrey A. Moore presents a business and marketing perspective on the gap between initial market acceptance and broader adoption.
The book is centered on strategies for positioning, marketing, and selling technology products to mainstream audiences.
It is intended for readers interested in technology businesses, product marketing, sales, and market development.
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