Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
A practical guide to marketing and selling disruptive technology products to mainstream customers, helping companies bridge the gap between early adopters and the broader market.
About This Book
Crossing the Chasm examines the challenges technology companies face when moving beyond early adopters.
It outlines strategies for successfully reaching the mainstream market.
The book provides a framework for understanding customer adoption and market dynamics.
Readers gain practical insights into positioning and selling high-tech products.
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