IBM Way: Insights into the World's Most Successful Marketing Organization
by Robert L. Shook, Buck Rodgers
IBM Way explores the marketing approach associated with IBM, presenting insights from Robert L. Shook and Buck Rodgers into the practices and perspective of a highly successful organization. A business and marketing title for readers seeking broader understanding of organizational marketing methods.
About This Book
IBM Way examines the marketing approach associated with IBM, one of the world's most recognized business organizations.
Robert L. Shook and Buck Rodgers present insights into the methods, ideas, and organizational perspective behind IBM's marketing success.
The book is suited to readers interested in business, marketing, and the practices of leading organizations.
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