Sales Management: Analysis and Decision Making (The Dryden Press Series in Marketing)
by Thomas N. Ingram, Raymond W. Laforge
A detailed resource on sales management, offering analysis and decision-making frameworks for marketing professionals and students.
About This Book
This book provides an in-depth look at sales management principles and practices.
It emphasizes analytical techniques and strategic decision-making within marketing contexts.
Readers will find guidance on managing sales teams and optimizing sales processes.
The content is structured to support both students and practitioners in the field.
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