Sales Management: Analysis and Decision Making (The Dryden Press Series in Marketing)
by Thomas N. Ingram, Raymond W. Laforge
Sales Management: Analysis and Decision Making offers a focused introduction to sales management as a marketing discipline. With emphasis on analysis and decision making, the book provides useful context for students and readers exploring how sales activities are managed within business organizations.
About This Book
Sales Management: Analysis and Decision Making presents a focused examination of sales management within the broader field of marketing.
The book emphasizes analysis and decision making, making it relevant to readers seeking a structured understanding of sales management responsibilities and challenges.
Written by Thomas N. Ingram and Raymond W. Laforge, it belongs to The Dryden Press Series in Marketing.
It is suited to students and readers interested in business, marketing, and the management of sales activities.
Reviews
No reviews yet. Be the first to review this book!