Marketing Places
Philip Kotler presents strategies for marketing cities, regions, and nations to attract investment, tourism, and residents in an increasingly competitive world.
About This Book
Marketing Places explores how marketing strategies can be applied to cities, regions, and nations.
The book examines the role of marketing in attracting investment, tourism, and residents.
It provides frameworks for understanding place competition in a global economy.
Readers gain insight into positioning and promoting locations effectively.
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