PRICING OF PRODUCTS & SERVICES*
Pricing of Products & Services offers a focused look at pricing as a business concern. Covering both products and services, it provides a concise resource for readers interested in understanding the place of pricing within commercial and marketing decision-making.
About This Book
Pricing of Products & Services examines the subject of setting prices in a business context.
The book focuses on pricing for both tangible products and services, addressing a central consideration in commercial activity.
It is suited to readers seeking a concise resource on the role of pricing in business and marketing.
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