Yiliu Paul Tu

About the Author

Yiliu Paul Tu is a distinguished scholar and conference organizer in the field of e-business and information systems, renowned for his contributions to the intersection of technology and management. As the driving force behind the Wuhan International Conference on E-Business (WHICEB), he has fostered global dialogues on emerging digital paradigms, particularly the transformative potential of generative artificial intelligence in organizational strategies. With a career spanning academia and industry, Tu's work explores how AI-driven innovations are reshaping business models, decision-making processes, and competitive landscapes. His editorial leadership in curating proceedings from WHICEB 2025 underscores his commitment to advancing practical insights for managers navigating the AI era, blending rigorous research with forward-thinking applications to empower sustainable management transformations.