Weinschenk, Susan, Ph.D.

About the Author

Susan Weinschenk, Ph.D., is a renowned behavioral psychologist and user experience expert with over three decades of experience applying cognitive science to design and technology. Holding a doctorate in psychology, she has consulted for Fortune 500 companies, government agencies, and leading tech firms, helping to create intuitive interfaces that align with human behavior. As an acclaimed author and speaker, Dr. Weinschenk demystifies the intricacies of how people think, decide, and interact with digital products, empowering designers to craft more effective and user-centered solutions. Her work bridges the gap between scientific research and practical application, making complex psychological principles accessible to creative professionals worldwide.