Weinschenk Susan

About the Author

Susan Weinschenk is a renowned behavioral psychologist and user experience expert with over three decades of experience in applying cognitive science to design and technology. Holding a PhD in psychology, she has consulted for Fortune 500 companies, government agencies, and leading tech firms, helping them create intuitive and effective user interfaces. As the founder of The Team W, she specializes in human behavior research, making complex psychological principles accessible to designers and developers. Her work bridges the gap between science and practice, empowering professionals to build products that resonate with how people think, learn, and interact. Weinschenk is a sought-after speaker and author whose insights continue to shape the field of UX design.