Vesna Zabkar
1 book
About the Author
Vesna Zabkar is a distinguished scholar and professor of marketing at the University of Ljubljana, where she has dedicated her career to exploring the intersections of sustainability, digital innovation, and business strategy. With a PhD in economics and extensive experience in academic research and consulting, Zabkar has become a leading voice in advocating for responsible entrepreneurship in a rapidly evolving digital landscape. Her work emphasizes how organizations can leverage technology to foster sustainable practices, balancing economic growth with environmental and social imperatives. Through her insightful analyses and practical frameworks, she guides business leaders toward ethical decision-making and long-term viability in the digital era. Zabkar's contributions extend to international conferences and policy advisory roles, influencing global discussions on sustainable development.
Writing style
analytical
insightful
practical
Books by Vesna Zabkar
