Sven Smit

About the Author

Sven Smit is a renowned strategist and senior partner at McKinsey & Company, where he leads the Strategy Practice and advises global leaders on navigating complex business landscapes. With decades of experience helping organizations achieve breakthrough performance, Smit draws on rigorous research and real-world case studies to demystify the art of strategy. His work emphasizes the importance of bold, probability-informed decisions over incremental tweaks, challenging conventional wisdom in corporate planning. Co-author of the influential book Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds, Smit has transformed how executives approach high-stakes challenges, blending analytical precision with practical insights to drive sustainable success in an unpredictable world.