Steve Portigal

About the Author

Steve Portigal is a renowned expert in user research and design ethnography, with over two decades of experience helping companies uncover deep insights into customer behaviors and needs. As the founder of Portigal Consulting, he has collaborated with leading tech firms and innovative brands to bridge the gap between users and product development. Portigal's approach emphasizes empathetic, curiosity-driven interviewing techniques that reveal unspoken truths, making complex research accessible and actionable. His work has influenced countless professionals in UX, product design, and innovation, advocating for a human-centered perspective in an increasingly digital world. Through workshops, speaking engagements, and his insightful writings, Portigal continues to inspire better ways to listen and learn from the people who matter most.