Shoshana Zuboff
About the Author
Shoshana Zuboff is a renowned social psychologist, Harvard Business School professor emerita, and pioneering thinker on the intersection of technology, capitalism, and human rights. With a career spanning decades, she has illuminated the profound societal shifts driven by digital innovation, particularly the rise of surveillance mechanisms that commodify personal data. Zuboff's seminal work, The Age of Surveillance Capitalism, exposes how tech giants extract and monetize behavioral data, reshaping power dynamics and threatening democratic freedoms. Her incisive analyses blend rigorous scholarship with urgent calls to action, influencing policymakers, activists, and scholars worldwide. A former doctoral student of philosopher Herbert Marcuse, Zuboff continues to advocate for ethical frameworks in the digital age, emphasizing the need to reclaim agency in an increasingly instrumentarian world.
