賽門‧西奈克

About the Author

Simon Sinek is a renowned leadership expert, speaker, and author whose work has inspired millions to lead with purpose and humanity. With a background in advertising and a passion for understanding what drives human behavior, Sinek gained global acclaim through his viral TED Talk, 'How Great Leaders Inspire Action,' which has amassed over 60 million views. His philosophy centers on the 'Golden Circle' model—starting with why organizations and leaders do what they do—challenging conventional business thinking and promoting a more empathetic approach to management. In his bestselling book 'Start with Why' (Chinese edition: 先問，為什麼？(新增訂版)), Sinek explores how the most successful companies communicate their purpose first, fostering loyalty and innovation. Through workshops, books, and keynotes, he continues to empower leaders worldwide to create inspiring environments that prioritize people over profits.