Robert Cialdini Ph.D. Ph.D.

About the Author

Robert Cialdini, Ph.D., is a renowned psychologist and professor emeritus of psychology and marketing at Arizona State University, where he has profoundly influenced the fields of persuasion and social influence for over four decades. Holding a Ph.D. in psychology, Cialdini is celebrated for his groundbreaking research into the principles that drive human behavior, drawing from extensive fieldwork and laboratory studies to uncover how subtle cues can shape decisions and actions. His seminal work, Pre-Suasion: Channeling Attention for Change, explores the art of priming audiences to be receptive to influence before a message is even delivered, offering practical insights for leaders, marketers, and anyone seeking to foster positive change. A New York Times bestselling author, Cialdini's accessible yet rigorous approach has made complex psychological concepts relatable to a wide audience, earning him international acclaim as a master communicator of the science of persuasion.