?Rieva Lesonsky

About the Author

Rieva Lesonsky is a renowned entrepreneur, author, and business expert with over three decades of experience in guiding small business owners toward success. As the CEO of GrowBiz Media, she has empowered countless entrepreneurs through her insightful advice on marketing, finance, and growth strategies. A former editor at Entrepreneur magazine, Rieva brings a wealth of knowledge from her hands-on involvement in launching and scaling ventures. Her passion for simplifying complex business concepts shines through in her writing, making her a trusted voice in the entrepreneurial community. Through her work, Rieva continues to inspire and equip aspiring business leaders with practical tools to thrive in competitive markets.