Professor Shoshana Zuboff

About the Author

Professor Shoshana Zuboff is a renowned scholar and Harvard Business School professor emerita, whose groundbreaking work has reshaped our understanding of the digital economy and its profound implications for society. With a PhD in social psychology and decades of research into the intersections of technology, power, and human behavior, Zuboff has become a leading voice in critiquing the rise of surveillance capitalism. Her seminal book, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (International Edition), exposes how tech giants extract and monetize personal data, eroding privacy and democracy while advocating for a renewed commitment to human agency in the face of algorithmic control. Zuboff's incisive analysis continues to influence policymakers, activists, and thinkers worldwide, urging a collective fight for a more equitable digital future.