Prof Susan Michie

About the Author

Professor Susan Michie is a renowned psychologist and professor of health psychology at University College London, where she has dedicated her career to advancing the science of behavior change. With a focus on translating psychological research into practical applications, she has influenced public health policies worldwide, particularly in areas like smoking cessation, healthy eating, and adherence to medical treatments. Michie co-founded the Human Behaviour Change Project, leveraging artificial intelligence to enhance intervention design. Her seminal work, The Behaviour Change Wheel: A Guide to Designing Interventions, provides a comprehensive framework for developing effective strategies to promote positive behaviors. A prolific researcher and author, she has published over 500 peer-reviewed articles and continues to shape the field through her evidence-based approaches to understanding and modifying human behavior.