Prof Clayton Fraser Williams

About the Author

Prof Clayton Fraser Williams is a distinguished scholar and strategist whose work bridges the gap between ancient wisdom and modern decision-making. With a PhD in strategic studies from Oxford University and decades of experience advising global corporations and governments, he has dedicated his career to demystifying the art of strategy. In his seminal book, What Strategy is: The 18 Fundamental Laws of Strategy, Williams distills complex principles into 18 timeless laws that guide leaders through uncertainty and competition. Drawing from military history, business acumen, and philosophical insights, his writing empowers readers to craft winning approaches in any arena. A sought-after speaker and consultant, Williams continues to influence how organizations navigate an ever-evolving world.