Pragnesh Navlakha

About the Author

Pragnesh Navlakha is a distinguished researcher and academic specializing in consumer behavior and digital finance, with a keen focus on emerging technologies in regional markets. Holding advanced degrees in business and economics, he has dedicated his career to exploring how innovative payment solutions influence user adoption and satisfaction in underserved areas. His seminal work, 'Consumer Attitude Towards M-wallet Payment Apps - A Case of Saurashtra Region,' provides an in-depth analysis of mobile wallet dynamics in India's Saurashtra region, drawing on empirical data and surveys to uncover key attitudes and barriers to adoption. Navlakha's research bridges theoretical frameworks with practical insights, offering valuable guidance for policymakers, businesses, and technologists aiming to enhance financial inclusion. Beyond academia, he contributes to industry forums and consults on fintech strategies, advocating for accessible digital ecosystems that empower local communities.