彭諾曼(Norman Peng)

About the Author

Norman Peng, a British professor with a keen eye for the digital age, brings his unique perspective to the world of social media through undercover explorations that reveal the underbelly of online fame and obsession. In his groundbreaking work, '爆紅、成癮、愛馬仕：一位英國教授的社群媒體臥底觀察 (Traditional Chinese Edition)', Peng delves into the intoxicating allure of viral success, the addictive pull of social platforms, and the luxurious symbols of status like Hermès that define modern aspirations. Drawing from years of academic rigor and personal immersion, he offers readers a witty yet incisive critique of how technology shapes human behavior, urging us to question our digital habits in an era of constant connectivity. His insights, blending sociology, psychology, and cultural commentary, make complex phenomena accessible and engaging for a global audience.