Paul D. Sweeney & Dean B. Mcfarlin

About the Author

Paul D. Sweeney and Dean B. McFarlin are esteemed scholars and co-authors renowned for their contributions to the field of international business education. With decades of combined experience in academia and consulting, they have dedicated their careers to unraveling the complexities of managing across borders, blending rigorous research with practical insights. Their collaborative work emphasizes cultural intelligence, global leadership, and strategic decision-making in multinational contexts, making sophisticated concepts accessible to students and professionals alike. As professors emeriti, they continue to influence the next generation of business leaders through their engaging and evidence-based approach to teaching international management principles.