Niraj Dawar

About the Author

Niraj Dawar is a distinguished author and marketing scholar whose incisive explorations of consumer behavior and business strategy have captivated readers worldwide. With a background in academia and industry, Dawar draws on decades of research and real-world experience to dissect the subtle forces shaping modern markets. His seminal work, Tilt: Moving Your Business from Competition to Customer Centricity, challenges conventional wisdom by advocating a shift from product-focused competition to deep customer understanding, offering practical frameworks for sustainable growth. Through his writing, Dawar empowers executives and entrepreneurs to navigate the complexities of today's economy with clarity and foresight, blending rigorous analysis with accessible prose to illuminate paths to innovation and profitability.