Natalia Lidovskikh

About the Author

Natalia Lidovskikh is a distinguished researcher and author specializing in consumer behavior and sustainable practices within the hospitality industry. With a keen focus on environmental psychology, she explores how individual attitudes and intentions shape decisions toward eco-friendly options, such as green hotels. Her work bridges theoretical insights with practical implications, offering valuable guidance for businesses aiming to promote sustainability. Drawing from extensive fieldwork and data-driven analysis, Lidovskikh's contributions illuminate the factors influencing consumer choices in an increasingly conscious market. As an advocate for greener tourism, she continues to influence policy and practice through her rigorous, evidence-based scholarship.