Moreton

About the Author

Moreton is a distinguished historian and cultural critic whose work illuminates the intricate intersections of religion, economics, and American society. With a keen eye for the ways faith shapes commerce and vice versa, she delves into the heart of modern evangelicalism and its profound influence on the nation's business landscape. Drawing from extensive archival research and ethnographic insight, Moreton's scholarship challenges conventional narratives, revealing how spiritual convictions have fueled capitalist innovations and corporate ideologies. Her explorations extend to the broader implications of these dynamics on gender roles, labor practices, and political movements, offering readers a nuanced understanding of how 'Christian free enterprise' emerged as a defining force in twentieth-century America. Through her incisive prose, Moreton bridges academic rigor with accessible storytelling, making complex histories come alive for a wide audience.