Mitch Prinstein

About the Author

Mitch Prinstein, Ph.D., is a renowned clinical psychologist and the John C. Erb and Catherine S. Erb Distinguished Professor of Psychology at the University of North Carolina at Chapel Hill, where he also serves as the director of clinical psychology. With over two decades of research on adolescent development, peer relationships, and social status, Prinstein has become a leading voice in understanding the psychological impacts of popularity and likability in modern society. His work bridges academic rigor with accessible insights, helping parents, educators, and young people navigate the complexities of social dynamics. Prinstein's acclaimed book, Popular: The Power of Likability in a Status-Obsessed World, distills his expertise into practical advice for fostering genuine connections amid the pressures of social media and status hierarchies. A sought-after speaker and consultant, he continues to influence how we think about youth mental health and interpersonal success.