Marta Pérez-Cameselle García

About the Author

Marta Pérez-Cameselle García is a distinguished Spanish scholar and author specializing in contemporary business dynamics and technological evolution. With a keen focus on the transformative impact of digital innovation, she has dedicated her career to analyzing how enterprises adapt to modern economic landscapes. Her seminal work, 'La función empresarial en la España actual. La empresa de Internet: (Su primera década) (Spanish Edition),' offers an incisive examination of the first decade of internet-based companies in Spain, highlighting their role in reshaping traditional business models and fostering economic growth. Drawing from extensive research and real-world case studies, García's writing bridges academic rigor with practical insights, making complex subjects accessible to a broad audience of professionals, students, and policymakers interested in Spain's digital economy.