麥 (Mike) 尚文 (Sherman)

About the Author

麥 (Mike) 尚文 (Sherman) is a seasoned business consultant and author specializing in customer analytics and data-driven decision-making. With over two decades of experience in the tech and marketing industries, he has advised Fortune 500 companies on leveraging data to enhance customer experiences and drive growth. His insights stem from a passion for demystifying complex analytical concepts, making them accessible to professionals at all levels. In his writing, Sherman emphasizes practical strategies that transform raw data into actionable intelligence, helping businesses navigate the evolving landscape of customer engagement. His debut book, '52件事項 我們希望曾經有人告之我們有關客戶分析的要點 (Traditional Chinese Edition),' distills essential lessons from his career, offering readers a roadmap to mastering customer analysis without the common pitfalls.