Lisa Kroese

About the Author

Lisa Kroese is a seasoned entrepreneur and author with a passion for the estate liquidation industry, drawing from years of hands-on experience to empower aspiring liquidators. Her practical insights stem from navigating the complexities of estate sales, from sourcing inventory to marketing effectively, all while maintaining a no-frills approach that cuts through industry jargon. In her writing, Kroese focuses on actionable strategies that help readers launch and grow their businesses without unnecessary complications. A dedicated advocate for small business owners, she continues to share her expertise through workshops and online resources, making the often-overwhelming world of estate sales accessible to newcomers and veterans alike.