Liane Cassavoy

About the Author

Liane Cassavoy is a seasoned business writer and entrepreneur with over two decades of experience guiding aspiring owners through the intricacies of launching successful ventures. Specializing in the hospitality industry, she draws from her background in marketing and operations to offer practical, actionable advice that demystifies the startup process. Her expertise shines in navigating everything from licensing and location scouting to marketing strategies and financial planning, empowering readers to turn their bar or club dreams into thriving realities. A frequent contributor to business publications, Cassavoy's approachable style makes complex topics accessible, helping countless entrepreneurs avoid common pitfalls and build sustainable businesses in competitive markets.