里卡尔多?波佐利 著

About the Author

Riccardo Pozzoli is a visionary entrepreneur and author whose insights into the intersection of fashion, culture, and commerce have captivated readers worldwide. With a background in luxury branding and digital innovation, he founded one of Italy's most influential fashion labels, blending creativity with savvy business acumen. In his writing, Pozzoli explores how trends evolve into profitable ventures, offering practical strategies for creators and marketers alike. His debut book, '潮流变现', demystifies the art of monetizing cultural movements, drawing from his real-world experiences in the fast-paced world of high fashion. Passionate about empowering the next generation of innovators, Pozzoli continues to lecture and consult, inspiring a global audience to transform fleeting styles into lasting economic impact.