Leila Cobo

About the Author

Leila Cobo is a distinguished journalist, music critic, and author renowned for her insightful explorations of Latin music's cultural impact. With over two decades of experience in the industry, she has served as Billboard's Executive Director of Latin Music and Content, where she shaped narratives around emerging artists and global trends. Her writing bridges the worlds of pop culture and artistry, offering readers an intimate look at the creative processes behind some of the most iconic songs. In her acclaimed book, La Fórmula 'Despacito': Los hits de la música latina contados por sus artistas / The 'Despacito' Formula: Latin Music Hits as Told by Their Artists (Spanish Edition), Cobo delves into the stories of Latin hits straight from the musicians themselves, celebrating the genre's vibrant evolution and its artists' triumphs.