可．莫布新、阿爾福雷德‧拉波帕特(Michaelj.Mauboussin、Alfredrappaport)著；徐文傑譯

About the Author

Michael J. Mauboussin and Alfred Rappaport are renowned financial experts whose collaborative work has profoundly influenced investment strategies and corporate valuation practices. Mauboussin, a celebrated strategist and author, brings decades of experience from leading firms like Credit Suisse and Morgan Stanley, where he has dissected market dynamics and decision-making under uncertainty. Rappaport, a pioneer in shareholder value theory, is the creator of the widely adopted economic value added (EVA) framework and a professor emeritus at Northwestern University's Kellogg School of Management. Together, they offer incisive insights into interpreting market signals to unlock superior returns, blending rigorous analysis with practical wisdom for investors seeking an edge in volatile markets. Their joint authorship exemplifies a fusion of academic depth and real-world applicability, making complex financial concepts accessible and actionable.