Katrina Madewell

About the Author

Katrina Madewell is a seasoned sales strategist and author whose insights into modern business relationships have empowered countless professionals to ditch outdated tactics in favor of authentic connections. With over two decades in the sales industry, she has honed her expertise through hands-on experience leading high-performing teams and consulting for Fortune 500 companies. Madewell's philosophy centers on the power of genuine rapport over aggressive pitches, a principle she passionately advocates in her writing. Her debut book, 'Selling Through Relationships: Why Cold Calling Sucks and Relationships Win!', distills her proven methods into actionable strategies that transform sales approaches and boost long-term success. Beyond the page, she speaks at industry conferences and mentors emerging leaders, always emphasizing empathy and trust as the cornerstones of effective selling.