Karl Ulrich, Steven Eppinger, Maria C. Yang
1 book
About the Author
Karl Ulrich, Steven Eppinger, and Maria C. Yang are influential voices in product design and development, known for connecting engineering, business, and design thinking with practical methods for creating successful products. Their collaborative work helps students, educators, and professionals understand how to move from early concepts to market-ready solutions through structured processes, interdisciplinary teamwork, and informed decision-making. In McGraw-Hill Education Product Design And Development, 7th Edition, they present a comprehensive, accessible framework that has become a valuable resource for learning and applying contemporary product development principles across industries and organizational settings.
Common genres
Writing style
analytical
practical
accessible
Books by Karl Ulrich, Steven Eppinger, Maria C. Yang
