Jurgen Appelo

About the Author

Jurgen Appelo is a visionary entrepreneur, speaker, and author renowned for his innovative approaches to management, leadership, and business growth in the digital age. With a background in software engineering and a passion for empowering organizations, he has dedicated his career to demystifying complex concepts through practical, engaging frameworks that foster creativity and adaptability. Appelo's work draws from his experiences founding multiple startups and consulting with global companies, offering actionable insights that blend agile methodologies with human-centered design. His books, including 'How to Change the World: Change Management 3.0' and 'Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean and Agile Business Growth,' have inspired thousands of professionals to navigate change effectively and build resilient teams. Beyond writing, Appelo travels the world delivering keynote speeches and workshops, advocating for a more humane and efficient workplace.