Juho Makkonen

About the Author

Juho Makkonen is a seasoned entrepreneur and author with a deep passion for the digital economy and innovative business models. Drawing from his extensive experience in launching and scaling online platforms, he offers practical insights into the world of e-commerce and marketplace dynamics. In his acclaimed book, The Lean Marketplace: a Practical Guide to Building a Successful Online Marketplace Business, Makkonen demystifies the process of creating thriving digital marketplaces, blending real-world case studies with actionable strategies for aspiring founders. His work empowers readers to navigate the complexities of tech-driven ventures, emphasizing lean principles, user-centric design, and sustainable growth. Based in Helsinki, Makkonen continues to advise startups and speak at industry conferences, bridging the gap between theory and practice in the rapidly evolving online business landscape.