John Rugman

About the Author

John Rugman is a seasoned financial consultant and author with over two decades of experience advising businesses on strategic capital management and investment decisions. Holding an MBA from the London School of Economics, he has worked with Fortune 500 companies and startups alike, helping them navigate complex financial landscapes to optimize returns and mitigate risks. Rugman's expertise shines through in his practical approach to demystifying financial concepts for non-experts, drawing from real-world case studies and his own consulting triumphs. His debut book, The Real Cost of Capital: A Business Field Guide to Better Financial Decisions (Financial Times Series), has become an essential resource for executives seeking actionable insights into cost of capital analysis and its impact on business growth. Passionate about financial literacy, Rugman continues to lecture at business schools and contribute to leading industry publications.