Joel Horowitz

About the Author

Joel Horowitz is the innovative founder of People's Pops, Brooklyn's beloved pop shop that has redefined the art of frozen treats with its commitment to fresh, seasonal ingredients and creative flavors. A passionate advocate for sustainable, local sourcing, Horowitz transformed his love for simple pleasures into a thriving business that emphasizes community and craftsmanship. In his cookbook 'People's Pops: 55 Recipes for Ice Pops, Shave Ice, and Boozy Pops from Brooklyn's Coolest Pop Shop [A Cookbook],' he shares insider techniques and mouthwatering recipes that bring the shop's magic to home kitchens. With a background in food entrepreneurship, Horowitz continues to inspire foodies and home cooks alike to experiment with nature's bounty in delightful, refreshing ways.