Jeanne Liedtka Tim Ogilvie

About the Author

Jeanne Liedtka and Tim Ogilvie are pioneering thinkers in the field of design thinking, renowned for their innovative approaches to applying creative problem-solving in business contexts. As educators and consultants, they have empowered countless organizations to foster growth through human-centered design principles. Their collaborative work bridges the gap between strategy and execution, emphasizing empathy, ideation, and prototyping as essential tools for navigating complex challenges. With backgrounds in design and management, Liedtka, a professor at the University of Virginia's Darden School of Business, and Ogilvie, a seasoned design strategist, continue to influence leaders worldwide by demonstrating how design can drive sustainable innovation and competitive advantage in dynamic markets.