Jacco Van Der Kooij

About the Author

Jacco Van Der Kooij is a seasoned sales leader and entrepreneur with over two decades of experience in building high-performing sales teams and scaling software companies. As the founder of Winning by Design, a leading sales training and enablement firm, he has empowered thousands of professionals to master the art of SaaS sales through innovative methodologies and practical frameworks. His insights draw from real-world successes in closing multimillion-dollar deals and transforming underperforming organizations into revenue powerhouses. Van Der Kooij's approach emphasizes customer-centric strategies, data-driven decision-making, and relentless execution, making complex sales processes accessible to executives at all levels. Through his writing and consulting, he continues to shape the future of B2B sales in the tech industry.