J. J. Keegan

About the Author

J. J. Keegan is a seasoned expert in the golf industry, with over two decades of experience in course management, financial strategy, and player engagement. Drawing from his background as a golf course operator and consultant, Keegan offers practical insights into the evolving business landscape of golf, emphasizing innovation and value creation for both operators and enthusiasts. His work bridges the gap between operational efficiency and the golfer's experience, providing actionable advice to enhance profitability while fostering a deeper appreciation for the sport. In 'The Business of Golf - What Are You Thinking? 2016: How to Create Value for Golfers and Enhance the Financial Performance of a Golf Course,' Keegan demystifies the financial underpinnings of golf courses, offering a blueprint for sustainable success in a competitive market. A passionate advocate for the game's growth, he continues to influence industry practices through writing and speaking engagements.