Gustav Kuhn

About the Author

Gustav Kuhn is a renowned cognitive psychologist and researcher whose work bridges the fascinating realms of magic, illusion, and human perception. With a PhD in psychology and a background as a professional magician, Kuhn has dedicated his career to unraveling the scientific underpinnings of why we experience the impossible. His innovative studies explore how magicians exploit cognitive biases and attentional mechanisms to create mind-bending effects, offering profound insights into the workings of the mind. As a lecturer at Goldsmiths, University of London, Kuhn combines empirical rigor with captivating demonstrations, making complex psychological concepts accessible to a wide audience. Through his writing, he demystifies the art of deception, revealing how everyday illusions shape our reality and challenging readers to question their own perceptions.