Gerry Gaffney

About the Author

Gerry Gaffney is a renowned usability expert and information architect with over two decades of experience in designing user-centered digital interfaces. As a principal of the consultancy Information Architecture LLC, he has advised leading organizations on creating intuitive web experiences that prioritize accessibility and efficiency. Gaffney's passion for simplifying complex interactions shines through in his writings, where he demystifies the principles of effective form design to enhance user satisfaction and business outcomes. Co-author of the acclaimed Forms that Work: Designing Web Forms for Usability, he draws from real-world projects to offer practical insights that bridge theory and practice. Beyond consulting, Gaffney speaks internationally on topics like information architecture and user experience, advocating for designs that empower rather than frustrate users in an increasingly digital world.