Gerrit De Geest

About the Author

Gerrit De Geest is a distinguished economist and legal scholar whose work bridges the disciplines of law, economics, and social policy to illuminate the hidden mechanisms driving modern inequalities. With a career spanning academia and advisory roles in international organizations, he has dedicated decades to dissecting how everyday economic practices perpetuate societal divides. In his seminal book 'Rents: How Marketing Causes Inequality,' De Geest argues that marketing strategies, often overlooked, extract unearned rents from consumers, exacerbating wealth gaps and undermining fair competition. His incisive analysis draws on rigorous empirical evidence and theoretical frameworks to propose actionable reforms for a more equitable market system. De Geest's contributions continue to influence policymakers and scholars worldwide, fostering debates on the ethical underpinnings of capitalism.